In the constant “push and pull” between repair shops and insurance companies, it seems that State Farm has elected to take a more “proactive” approach to the subject. By giving various collision shops a three-digit rating, the insurance agency can now provide customers, as well as its own representatives, with a better idea of the level of service coming from the location.
By assigning one of these ratings numbers (1-1000) to each shop, this signals yet another effort to get the repair industry “in line” with insurers overall goals. These figures will not be confidential, however, and shops can inquire about their score, and work to improve it.
These ratings are interesting, as they’ll also be a “scale” or sorts for the industry. While each consumer will have their own take on the ratings system, the impact that this can have is massive!
As State Farm works to improve the level of repairs seen on its customer’s vehicles, we can only wonder how the rest of the industry will follow suit. Will consumers use a similar model or service to give others a better idea of who’s trustworthy in an industry and who isn’t? I’m sure that we’ll find out soon enough…